The press release was first introduced in 1906 by Ivy Lee, who is often referred to as the first real public relations practitioner. At that time, Lee’s agency was working with the Pennsylvania Railroad, which had just fallen victim to a tragic accident. Ivy Lee convinced the company to issue the first press release to journalists, before other versions of the story got out. He used a press release to invite journalists and photographers to the scene and provided their transportation. Since that time, the press release has become the most common way of informing the press of an event or action that will happen or has happened or is in progress. Press releases used to be primarily faxed to news rooms, but more and more they accept e-mail press releases, so you may be able to send it either way. After you send the press release, it is very important to call and follow-up. Follow these 10 tips and you’ll be sure to have your press release published. 1. Make sure the information is newsworthy. Anything you write must capture your reader’s attention right off the bat

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