The digit ‘4′ is very significance in the Chinese language. The digit ‘4′ in Chinese signifies “death”. It is the culture of the Chinese to avoid any number that have the digit ‘4′ in them.Here is ‘4′ Fatal Mistakes that most internet marketers made when writing a sale copy.To commit this mistakes is suicidal to your internet marketing business or any business for that matter.As Armond Morin, the internet marketing guru said: “Success leaves traces”.I can also tell you “Failure leaves traces”.If you know what causes a business to fail, then you can learn from them (not to adore them, but to avoid them )Here is the Mistake #1 and #2 made by most internet marketers in writing a sales copy. Mistake #2 and #3 will comes in the next series of the article “4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II”Mistake #1The headline does not graph the attention of the prospects.As Elmer Wheeler, author of the classic “Tested Sentences That Sell” used to say “Do not Write, Telegraph”He says the first 10 ten words are more important the next 10,000 words. In fact, if your 10 words are not the right words, then you don’t have the chance to use the next 10,000. Your customer will walk away physically if he did not flow with you mentally.You must write a headline that grape them by the throat and make them focus their attention on your sales letter.Understand that the each of us are bombard by thousand upon thousands of advertisement messages every day.We are confused subconsciously.You need to write a headline so captivating that they will drop everything in their mind and focus on what you have to said.Generally headline with announcement, warning and breakthrough news can draw attention to your sales copy.The word “Free” can catch the attention of information bargain hunters. Use it with discretion though. If your sales copy is intended to sell a product, by inject this false belief in your reader can be catastrophic to your sales. Mistake # 2Some of the sales letters that I have read are written with the “Please buy from me” appeal.That’s to me are not appeal at all!Do not beg for sales.If you truly have a products to sell that you know will benefit your customers, then why beg them to buy.Indeed, you are doing them a favor by introducing them the product.For example, if your product can improve the health of your customer, then you should position yourself as selling them goodwill.Write in a way that if they do not buy your product, then they lose out.You are not lying here. You are simply telling the truth.In view of this, I would advice that you must truly believe that your product can benefit your customer before you put pen to paper.If you cannot convince yourself, you will not be able to convince them. Yew Heng Chiong have been marketing on the internet since September 2006. He is a copywriter and internet marketer. You are welcome to visit his copywriting & Adverstising breakthrough blog at .copywritingbreakthrough.blogspot.com You can also gain Free Access to his complimentary “7 Hardcore Copywriting Principles” at .plentyoffriendship.com/hardcorecopywriting/hardcorecopywritingprinciples.htm  

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