Mistake # 3One of the deadliest sin any copywriter commit is that they fall in love with the wrong thing.Instead of falling in love with your prospect or customer, they fall in love with the product.In their sales letter, they write so much about the product features.It is not wrong to describe the product features in your sales copy. However, you need to understand that this is a PEOPLE business.You are writing to a person, not a robot. You need to write in a way that brings out the aroma of your product that will appeal to your prospect.Your messages in print must intrigue them enough to make them want to buy your product.To overcome this obstacle, you can visualize yourself as your prospect or customer. Picture yourself in their position. What are you thinking of now?What do you really want?Put those answers in print and your sales copy will connect with your prospect like a human magnet.Mistake # 4Again mistake # 4 is really related to mistake # 3.Now instead of falling in love with the product, this time, the copywriter falls in love with themselves.Have you ever sell sale copy that is very much self-centric?The copywriter uses a lot of the word “I” or “We” instead of the word “You” Why is it so?Simply because they are so self focus that they talk more about themselves than to cater to the needs of their precious prospect or customer.This is also the mistake make in institutional advertising. They write too much about themselves. Here is an example of how institutional advertiser writes their sales copy “We are a top notch company established since 1813 with more than a century of history. We have more than 10,000 employee and we are in this business for over 100 years old…..”Do you know what going on inside the head of the prospect?Two words surfaced up to the top of the head: “WHO CARE!”Instead you should construct sentences like: “You are able to discover…..”, “You have make the right decision to visit this webpage….”In summary, these are the four mistakes most internet marketers made in writing the sale letter:1) Headline does not catch the prospect attention (worst still, some sales letter don’t even have a headline.This is amazing, but it is true. )2) The sales letter telegraphs a high level of desperation for the prospect money.3) They write too much about their product in the sales copy. They fall in love with their product.4) They fall in love with themselves. They write so much about themselves that they ignore the prospects reading the sales copy. The messages in the sales copy is not engaging to the prospect.As I said, “Failure Leaves Traces”. Learn from other people mistake and you can short-cut your success in a writing a sizzling hot sales copy.Whatever mistakes that you learn here that internet marketer made in writing a sales letter, do the opposite and you are on the springboard to quirkier success in copywriting and internet marketing. Yew Heng Chiong have been marketing on the internet since September 2006. He is a copywriter and internet marketer. You are welcome to visit his copywriting & Adverstising breakthrough blog at .copywritingbreakthrough.blogspot.com You can also gain Free Access to his complimentary “7 Hardcore Copywriting Principles” at .plentyoffriendship.com/hardcorecopywriting/hardcorecopywritingprinciples.htm  

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