Most online professionals know that article marketing is one of the most effective ways to promote a product/service. However, when marketing with articles, which is better, long or short articles? Most experts say that articles should be between 400-600 words, give or take 50 on either side. However, in general, I disagree. Why? For the following three reasons: NOTE: There are times when shorter pieces — eg, Tip of the Day, Just an FYI, an editorial/opinion piece — are justified. 1. Not Enough Detail: Many articles are written to sell something. So, a business owner may pay someone to write a general article on their topic to drive traffic to their site. This is fine, but as a reader, when I’m searching for information, I usually want details that go beyond what a general article will dispense. It’s frustrating to just get the tip of the iceberg

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