If you are a website owner then you will no doubt have read about the importance of writing articles to get the word out about your site and as content on your site. One of the reasons for this is that articles are a great way to build credibility and trust. To do that, you will need to put considerable effort into creating your articles, especially in the beginning if writing doesn’t come naturally to you. Follow these article writing tips and you’ll be off to a great start: 1. Develop a plan and imagine objectives & potential outcomes There is nothing worse than not knowing what you want to get out of writing your article. Do you want to be considered an expert in your field? Do you want to be thought of as innovative? Do you want to be controversial? Before you actually say or write anything, work out your pitch. 2. Have a formalized structure: a beginning, middle and end It is much easier to read a structured article than one that rambles all over the place. You need a beginning (introduce your topic and explain the benefits to the reader of reading on), body (go into detail on several points of your topic, using examples where appropriate to illustrate your point), conclusion (sum up the information provided). 3. Length is Important Keep the length of your article between 400-600 words. Anything longer and your article may be too long to keep your reader’s attention or you will have completely answered all the reader’s questions and they won’t be inclined to visit your site. 4. Be Professional Keep the content of your article professional and don’t make personal comments about others or use an article solely to shamelessly plug your offerings. You need to offer information of value to the reader to make them want to read what you’ve written. 5. Detailed information is more credible For your article and views to be considered valid you need to explain exactly what you mean. For example, if you are writing a product review then say exactly what you liked and disliked about a product and wether those particular aspects are important or not. If you are providing tips then use examples to illustrate your points. 6. Keep the personal stories short. It’s not about you! Keep personal anecdotes very short and use them to demonstrate a point, but not as the focus of the article. 7. Practice Practice Practice If writing articles isn’t something that comes easily to you then you’ll want to take your time to develop a voice for writing, a style that feels comfortable to you but that also gets across to the reader what it is you want to say. It is a good idea when article writing to do a first draft and then put it aside for a day or two and then go back to it and re-read it to see how it flows. Taking a break and reading it again fresh can help give you some distance and will result in a better article in the finish. Whether you are writing articles for promotion or web writing, it is a skill like any other and one that you would be wise to learn more about. Seek help writing if you find it difficult and follow the article writing tips above. When the visitors start rolling in you’ll be pleased you did. From her years of experience online Jill Brennan has put together a free ebook on article writing called “Kickstart Your Article Writing: 9 Ways to Breakout of An Article Writing Stalemate”. Its full of practical article writing tips and free tools. Go here: .howtosubmitarticles.com/article_writing/ to get your copy today.

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